We’re halfway through the year—can you believe it?
Whether you set ambitious goals in January or started the year just to stay afloat, now is the perfect time for a mid-year checkpoint. As an Amazon seller, this halfway mark offers a golden opportunity to pause, reflect, and refocus your strategy for the rest of 2025.
Why is this important?
Because the e-commerce world moves fast, trends change, buyer behavior shifts, and the Amazon algorithm keeps evolving. If you’re not regularly checking in, you might fall behind—or worse, keep working on things that aren’t even moving the needle.
So let’s get into it.
This article will explain how to evaluate your progress, identify areas for improvement, and set your Amazon store up for a strong finish in 2025.
Start with the basics: What did you plan to achieve this year?
Some common Amazon seller goals might include:
Ask yourself:
If you didn’t set specific goals, now’s a great time to create a few for the rest of the year. Focus on things you can track and measure—like units sold, conversion rate, or customer reviews.
You can’t improve what you don’t measure. Let’s dive into the numbers.
Look at your Amazon Business Reports and break down:
Then, compare these numbers to:
If your sales are lower than expected, it might not be a product issue—it could be a visibility or conversion problem (which we’ll cover later).
Dead stock, overstocking, and stockouts can kill your profits.
Use Amazon’s Inventory Performance Index (IPI) and inventory reports to evaluate:
Bonus tip: Q4 is coming fast. Start planning your inventory for Black Friday, Cyber Monday, and the holidays now, so you won’t have to scramble later.
Let’s discuss your digital storefront. Your listings do a lot of heavy lifting, so are they optimized?
Review the following for your best-selling and worst-selling products:
✅ Compelling, keyword-rich product title
✅ Bullet points that focus on benefits, not just features
✅ Clear, high-quality product images (including lifestyle shots)
✅ A+ Content (if you're brand is registered)
✅ Updated product descriptions and FAQs
Not converting? It might not be the product—it could be your content.
Tools like Helium 10 or Jungle Scout can help you compare your listings to those of top competitors and see where you're falling behind.
Ads can be your best friend—or a money pit.
Head over to your Amazon Advertising Console and take a look at:
If your ads are draining your budget without boosting your sales, it might be time to restructure, pause low-performing campaigns, and double down on what’s working.
Customer reviews and ratings are critical trust signals.
Use this checkpoint to:
If certain products consistently receive negative feedback about a feature or issue, address it. Even minor fixes (like changing packaging or updating instructions) can lead to better reviews and fewer returns.
Also, if you haven’t already, start using Amazon’s Request a Review feature to boost your review count ethically.
In today’s Amazon landscape, branding matters more than ever.
If you’re part of the Amazon Brand Registry, this is a great time to evaluate your:
If you haven’t explored tools like Amazon Posts or created video content for your listings, now’s the time. These are underused features that can set you apart from competitors.
Also: Are you growing off-Amazon audiences (email list, followers, etc.)? That’s where long-term brand power lives.
It might be mid-year, but the most critical quarter of the year is right around the corner.
Start planning now for:
The more you prep in Q3, the less stressful and more profitable your Q4 will be.
Once you’ve done your mid-year check, it’s time to set new (or updated) goals for the rest of the year.
Make them SMART:
Example goals:
It’s easy to get caught up in the daily grind of selling on Amazon, but successful sellers take time to step back and consider the bigger picture.
This mid-year checkpoint is your chance to:
✅ Fix what’s broken
✅ Double down on what’s working
✅ Plan for your most significant opportunities
Whether you’re having your best year yet or trying to get back on track, there’s still plenty of time left in 2025 to finish strong.
So grab your reports, schedule some time with your team (or just yourself!), and do a proper check-in. Your future self—and your profit margin—will thank you.
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